Lately, I've been immersed in a lot of different ideas and concepts behind digital marketing. Two areas in which I have learned quite a bit have been Law Firm SEO and back-link generation. And now, a few thoughts about these two areas in particular . . .

Regarding Law Firm SEO, it is important. According to Statista.com, there are 1.34 million lawyers in the United States of America in 2018. With that kind of popularity, some things may be helpful in getting a law firm's website in front of the eyes of hopeful clients and out of a possible sea of obscurity. It may take some effort, however, to get from spot 500,000 to the top ten in Google searches. Thankfully, however, another recent boom has been with digital marketing agencies and experts in SEOs. Rather than spending time trying to manage and run advertising campaigns, lawyers can hire agencies or even freelance internet marketers to help take care of getting their law firm out into the open. There are a lot of different ways to engage in SEO, including improving accuracy and quality of landing pages and back-link generation. The latter is a feature which I have discovered more fully in recent days.

Although I am somewhat in the beginning stages of mastering digital marketing, I feel that with so much help from friends, associates, and great resources online, I am beginning to become much more well-versed in the field. Most recently, I dived into how to create back-links and what may differentiate quality backlinks from ones that may not have as much of an impact. For example, other individuals and organizations may take great notice at those who write great blog posts and other valuable online works. Once they take notice, they may likely mention you in their own writing, with probably links in their own publications taking the reader and clicker of the links to your own web pages. Perhaps not quite as influential are things like attempting to shallowly ask for a link on someone's web page through e-mail without providing anything substantial and/or they can reference. If you feel like you need help in SEO in general, including specifically with generating quality back-links, it may be smart to contact Nifty Marketing. The company focuses on SEO especially for law firms, but would likely gladly help any organization get some extra boost in their marketing engines to start becoming a leader in their market.

I hope this is only the beginning to what is to come in a flood of digital marketing information, training, and mastery!